Communications team opportunities

We have some exciting opportunities within our communications service across our digital, press and publications teams.

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  • “We are now looking for innovative and creative people to join us on this journey.”

Welcome

An introduction to the communications service from Vanessa Glover, Head of Communications...

Thank you for your interest in our current opportunities within our communications service.

Having been with North Yorkshire County Council for six months, I am struck by the organisation’s collaborative working ethos and really excited by the close partnership approach we are developing with the council’s technology and change team.

We are refocussing our energy on multimedia communications, to support our customers whether they are residents, businesses, staff or the media, and to offer even broader opportunities to interact and transact with us online 24/7. Excellent communications are at the heart of this and it’s our digital first strategy that aims to deliver these increased possibilities and better online experiences for all our customers. We have really strong digital platforms but we are incredibly ambitious and are aiming high as we look ahead.

Robert Ling, our Assistant Director for Technology and Change, has this to say:

“We are immensely proud of our website’s four-star rating by SOCITM and of our close working with the communications unit. This partnership is critical in delivering the very best outcomes for our online customers - something which is increasingly important to us as an organisation and to the public we serve. North Yorkshire County Council is a fantastic place to work with a dedicated and supportive ethos and a commitment to work really collaboratively. We have started 2019 with a new communications strategy with a great focus on digital and we are now looking for innovative and creative people to join us on this journey.”

Our communications professionals work closely with Robert’s team to deliver an engaging analytics based service that reflects the straight talking tone of voice of the council and its commitment to be the best it can be on all levels. The communications unit boasts a lively, creative and innovative team who are not afraid to try new things in our efforts to offer our customers, media partners and staff engaging, meaningful and timely communications that count.

Amanda Hodgson manages the marketing team:

“This is a brilliant council; I’ve worked here for over twenty years and have seen many very positive changes - it’s a modern, energetic place with lots of opportunities to be ambitious and creative. Working in the communications team gives me the opportunity to work with people at all levels across the council and to help them to tell their story in the best possible way.”

Elaine Williams is a former national features writer who manages the press and publications team:

“This is a great council to be part of and people who work here are committed to delivering effective services and positive change. It is a dynamic place to work and there are so many opportunities in the communications team to be creative and to work with people across the council and the county to drive forward the story of how we support communities. North Yorkshire is a council which is always looking for the most effective way of delivering its services and supporting communities. I have worked here for over ten years and have always been impressed with the commitment and drive of colleagues to find new and better ways of doing things. It is a large, varied and beautiful county to work in and I have always been encouraged to take initiative as part of a highly effective communications team.”

Liz Simpson works across the digital functions:

“We use a range of digital platforms including our website, social media and staff intranet to communicate with our customers. Creating digital assets such as video, audio, gifs, images and infographics, we target our messages to the right people at the right time. We write content specifically for our digital platforms utilising statistical analysis, evaluation techniques, and user experience knowledge. The communications team is a vibrant and friendly team to work in. We have a strong team work ethos and pull together to achieve our goals.”

As you can tell we love working for this ambitious and forward-thinking council. We serve a broad range of press and media outlets, platforms and publications as well as our many thousands of social media followers and of course the residents of England’s largest county. It’s a rewarding and exciting job. We also provide news, information and engagement for our fantastic workforce - the vast majority of whom are also external customers as over 80 per cent of our staff live within the North Yorkshire boundaries. Alongside this we keep our elected members up to date with regular e-newsletters and by supporting a variety of seminars and briefings.

We lead the council’s key relationships with the media, developing strong relationships, ensuring council news and information is shared effectively, responding to issues and events whilst also proactively raising the profile of North Yorkshire County Council through coverage of its many successes and achievements. This includes media liaison and crisis management, creative editorial production and direction, media training, internal and external customer communications, consultations, marketing campaigns, creative graphic design, branding, video production, social media training / governance and management, website training / governance / management as well as supporting the strong North Yorkshire local resilience forum.

North Yorkshire County Council has a reputation for delivering high quality services. The independent local government association peer review was one of the most positive reports they had ever written:

‘North Yorkshire County Council is a very good council - its services are highly regarded and the peer review team witnessed areas of excellence… [it] has a clear understanding of the challenges and the opportunities that the county council and the county face.’

If you are a dedicated creative, brimming with ideas and with enhanced digital skills in video production and digital platform management we would love to hear from you. Likewise if you are a multimedia professional who has experience of working in a news environment, producing creative content for a range of platforms with great results, then please see below for further details of our current opportunities, including how to apply.

We look forward to receiving your application.

Vanessa Glover, Head of Communications - North Yorkshire County Council

North Yorkshire County Council is pursuing ambitious plans for transformation. We face the steep challenge of further improving and innovating our successful services, developing and growing our commercial agenda whilst working to deliver and achieve excellent service outcomes to benefit the communities we serve. Great progress on that journey has been made; we have the ability to invest the resources necessary to ensure that our priorities are met now and into the future.

Our three frontline directorates each face their own challenges, some of which are influenced by national strategy, others which are unique to North Yorkshire.

Our Children and Young People’s Service are nationally recognised for their excellence, North Yorkshire is the first and only authority nationally to have received an ‘outstanding’ grade in every category under a new and challenging social care inspection framework which focuses on the effectiveness of frontline practice. We are proud of our collective track record, with 87 per cent of children going to a good or outstanding primary school and secondary schools. However the service does have significant challenges. There is a recognised need to have a differentiated approach to educational attainment in our rural and coastal communities, raising ambition and aspirations for the young people of those particular communities.

Within Health and Adult Services, we are proud of our flagship extra care programme which is at the heart of our ambitions. We are developing and implementing innovative approaches to public health and adult social care prevention and a new assessment and reablement pathway. The biggest challenge faced in this directorate is that our funding base is lower than many other areas. We have some of the most remote and rural areas in the country, where market capacity and supply looks very different to the dynamics that you would expect in compact, urban areas. Recruitment of care staff is increasingly difficult and we are taking approaches to raise the profile of work in this sector through innovative campaigns.

Business and Environmental Services are responsible for the county’s road networks, countryside services, trading standards and hold responsibility for household waste disposal. The service is proud to maintain one of the largest road networks of any other UK county, and was a key partner in the preparation and coordination of the Tour de France visit to North Yorkshire and its legacy the Tour de Yorkshire. The service’s planning section have recently been involved in the fracking proposal in Ryedale, a situation that has provoked huge community interest and media attention.

Current opportunities

We are looking for a Team Leader - Digital, Video and Design to join our communications service and to drive our digital first strategy, helping us deliver for a really forward-thinking and innovative organisation.

You will play a key role in supporting our organisation to successfully deliver its messages to key audiences, both internally and externally. The digital, video and design unit offers a unique mix of technical and creative services with high quality graphic design and brand managements, alongside top quality web content and social media management. The successful candidate will have a proven track record in managing effective digital services and enhanced video production skills. You will drive our move to in-house video production, expand and enhance our digital content offer and future proof our digital channels internally and externally.

This full-time permanent role reports to the Head of Communications and is part of a team of nine within the new digital, video and design team.

This is a pivotal role, working closely with other officers across the council as well as working with external partners and organisations. Leading on the implementation and future proofing of the digital first communications strategy. There is huge opportunity here to be creative and develop multimedia content.

In return for your skills we provide a competitive salary, comprehensive benefits package, details of which are available below, together with the opportunity to join a supportive and ambitious team.

If you’re motivated, digitally savvy and have a ‘can-do’ attitude we would like to hear from you!

For more information about this challenging and varied role contact Vanessa Glover, Head of Communications, via email vanessa.glover@northyorks.gov.uk.

Application pack

How to apply

As part of the application process we want you to produce a five-minute video portfolio which showcases your personal professional expertise in the planning, directing, filming and editing of a range of different videos for different audiences. See the  portfolio criteria for the video here (pdf / 97 KB).

Please upload your video to YouTube and send the link, along with your CV, including a personal statement in one Microsoft Word document, to ResourcingSolutions@northyorks.gov.uk stating reference TLDVD in the email subject header by midnight on Wednesday 13 March 2019.

It is important that your CV includes: your full contact details (telephone, email, address), full employment history (name of employer, job titles, dates of employment and salary), full education history (qualification, grade, dates and name of place of study), explanation of any gaps in employment and the contact details of at least two referees including your current / most recent employer indicating whether you provide us with the authority to contact each referee prior to interview.

Your personal statement should outline your motivation for applying and how you meet the criteria for the role as detailed in the person specification below.

We provide comprehensive benefits and relocation packages, details of which are available below.

Please note that we will not accept applications from agencies.

We have exciting opportunities for two multimedia professionals to join our award-winning communications professionals in Northallerton.

The successful applicants will work flexibly across our digital, video and design and press and publications units on a full time, permanent basis.

You will be responsible for taking a leading role in producing a broad range of creative content for print and digital audiences alongside taking a key role in the management of our four-star rated website content, creating compelling digital and written content that’s engaging and effective at delivering results.

These are exciting roles for people with a strong mix of creative and technical skills.

Using your expertise in evaluation and research techniques you will monitor the impact of activity across digital platforms to inform both future approach and better outcomes in real time, and prepare reports on the performance of digital tools always looking for improvement opportunities. You will research and produce engaging editorial content for our e-newsletter and other publications and platforms and support the whole team on a flexible and multimedia basis.

Based at County Hall in Northallerton, you will work closely with the wider communications unit to develop and support the council’s digital communications channels. Taking a lead on a wide range of day-to-day digital communications activity and will be able to juggle competing priorities, ensuring that customers are at the heart of all our communications.

We are seeking a self-motivated professional with a strong customer focus and a commitment to quality. In return we provide a competitive salary, comprehensive benefits package, details of which are available below, together with the opportunity to join a supportive and ambitious team.

If you feel you have the skills and experience needed to become our communications office we would welcome your application.

For more information about this challenging and varied role contact Vanessa Glover, Head of Communications, via email vanessa.glover@northyorks.gov.uk.

Application pack

How to apply

To apply please send your CV, including a personal statement in one Microsoft Word document, to ResourcingSolutions@northyorks.gov.uk stating reference MCOB in the email subject header by midnight on Wednesday 13 March 2019.

It is important that your CV includes: your full contact details (telephone, email, address), full employment history (name of employer, job titles, dates of employment and salary), full education history (qualification, grade, dates and name of place of study), explanation of any gaps in employment and the contact details of at least two referees including your current / most recent employer indicating whether you provide us with the authority to contact each referee prior to interview. Your personal statement should outline your motivation for applying and how you meet the criteria for the role as detailed in the person specification below.

We provide comprehensive benefits and relocation packages, details of which are available below.

Please note that we will not accept applications from agencies.

Key dates

Closing date: 13 March 2019 (for all posts)
Shortlisting: 14 March 2019
Interview dates:

Multimedia Communications Officers - 21 March 2019

Team Leader - Digital, Video and Design - 2 April 2019

Key documents

As the largest county in the country we really do have it all… bustling market towns, coastal resorts, quaint rural villages, vibrant cities and simply stunning rural landscapes, not least within our two national parks. The host to a number of nationally recognised events, including those with a high profile such as the Tour de France, annual Tour de Yorkshire and the UCI World Cycling Championships in 2019.

Our history of strong educational attainment, safe communities, low unemployment, rich heritage and culture offer a variety of pastoral pursuits that makes North Yorkshire a residence of choice, we can also boast having four areas in the top 50 Halifax best places to live survey.

North Yorkshire benefits from excellent road and rail links, with easy access via the East Coast mainline, the A1(M) and A19. Leeds, York, Newcastle, Durham and Teesside are all easily commutable, and London just two hours away by train. North Yorkshire borders the Lake District, Lancashire, County Durham, and Yorkshire & Humber regions with all they have to offer.