The County Council is tendering for a tailored, targeted campaign to help people improve their mental health, to prevent and manage mental ill health and to prevent suicide.
The project is in response to needs identified in data from the North Yorkshire and York suicide audit report 2010-2014, North Yorkshire's mental health strategy 'Hope, Control and Choice', and the county's Joint Strategy Needs Assessment.
The successful social marketing campaign provider will be expected to draw on national guidance and best practice regarding suicide prevention and promotion of mental wellbeing, building upon existing successful national programmes whilst also introducing an innovative approach in North Yorkshire.
They will be required to analyse local evidence sources to ensure that the campaign is delivered based on need and demand The campaign will promote proven mental health techniques including the 'Five Ways to Wellbeing': connect, be active, take notice, keep learning and give. Using this approach can help to improve and maintain mental wellbeing.
Councillor David Chance, North Yorkshire Executive Member for Public Health and Stronger Communities, said: "This new campaign is part of the wider work North Yorkshire County Council, its partners and service users are doing to deliver the aspirations of our mental health strategy, Hope, Control and Choice.
"It gives mental health and wellbeing the priority it deserves and sets out the commitment of partners to work together so that the people of North Yorkshire have the resilience to enjoy the best possible mental health supported by effective, integrated and accessible services across all sectors."
North Yorkshire County Council is also a Mindful Employer, making a voluntary commitment to show that the organisation is working to promote mental health and wellbeing in the workplace and to recruit and support individuals who may have mental health issues or have suffered discrimination in the past.
The social marketing contract will be for a period of one year. The tender period opened on 10 March and runs until 7 April. The Council aims to award the contract in May.
Further information will be accessible electronically by registering online and the Invitation to Bid documentation will be published on YORtender shortly.
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