Support for North Yorkshire businesses Trading standards support North Yorkshire businesses by providing, comprehensive advice that enables those businesses to meet their legal obligations. Fair trading Our trading standards team is at the frontline of consumer and business protection. Product safety The safety of all consumer products, whether they are sold as new or second-hand, is controlled by regulations. Weights and measures We can provide advice, testing and verification services for your weighing and measuring equipment. Misleading adverts Statements made in advertising must not mislead or omit any relevant information. Underage sales Laws restrict young people's access to certain products to protect their health and wellbeing.