Developing an idea into a successful project can be both exciting and daunting. A strong project will be successful if it meets a clear need, aligns with your club's goals, is well planned and is delivered by a well organised group of people.
Start by asking: does your project fit with your club's vision, aims and development plan?
Consider:
Work with your national governing body
National governing bodies offer expert advice, support and potential funding. If your club is affiliated, contact them early, if not consider joining.
Sport England lists recognised national governing bodies on their website.
Why is it needed and how do you know?
Be clear what you attend to achieve, the benefits of it being undertaken and how your project is going to do this. Consider why the project is needed and the benefits it will being. It might be to:
- meet the requirements of the sport – ensure compliance with policy requirements, coaching standards, facility requirements
- enhance current member experience, such as:
- more coaches or training opportunities for existing coaches
- enhanced playing provision
- upgraded facilities
- better or more equipment
- increase provision and opportunity to expand club membership – create an inclusive setting, develop facilities and new opportunities for participation
- provide new opportunities for your community, organise new sessions, expand provision, target people underrepresented or not engaged with your club
- engage with existing and potential audiences in new ways such as developing digital offers, providing online support and exploring innovative engagement methods
- host an event to foster community involvement and club growth
- improve financial sustainability – implement strategies to ensure the club’s financial stability is assured
- address environmental impact and climate change measures – incorporate measures to reduce the club’s environmental footprint and promote sustainability
Demonstrate the need
Use data to support your case, funders will require evidence of need. Consider the following.
Strategic fit:
- how does your project meet the priorities of key national and local strategies? There are different strategies at any given time, but as a minimum look at:
Population and demographics of the area:
Meeting the needs of the community:
- community relevance - explain how the project addresses specific needs, such as high inactivity rates, poor mental health or lack of youth engagement
- tailored activities - show how your project is designed based on the age, ability and interests of your local population
- linking with local health priorities - align with local health priorities. Reference local health priorities such as reducing obesity, improving mental health or increasing physical activity. Use data to show alignment with public health goals
Who will benefit?
Be specific about who will benefit from your project. Consider:
- their connection to your club, sport and community
- whether the project focuses on a particular age range or demographic
- whether it is for an existing audience or aims to reach new participants
- targeted outreach - focus on underrepresented groups such as women, older adults or disabled people
- existing local offer:
- gap analysis - what is already available or on offer in the local area? How will your project fill a gap or complement an existing provision?
- avoid duplication - show how your project adds value rather than replicating existing efforts
Removing barriers to participation
Look to develop an inclusive project that is accessible to all. The more people that will benefit your project, the better. Consider the needs of your entire community and avoid unnecessary exclusion:
- accessibility - describe how your project is inclusive, such as free or low cost, accessible venues, culturally appropriate
- support services - mention any transport support, childcare or language assistance if applicable
More information:
- Activity Alliance supports organisations to include more disabled people and provide accessible, welcoming experiences in sport and physical activity. Find out more on the Activity Alliance website.
- Buddle provides useful information to help you find out more about creating welcoming and inclusive environments, connecting with your community and diversifying your offer. Find out more about being inclusive on the Buddle website.
Engage your community:
- consultation - who has been consulted? Detail who you have spoken to such as your members, local residents, schools, health professionals or elected members
- further consultation - outline plans for more engagement, if required, such as focus groups or open meetings
- evidence of demand:
- surveys and questionnaires - share results that show interest or need
- waiting lists and latent demand - provide data on people waiting to join similar activities
- market segmentation - use Sport England's tools to understand your audience better
Resources and tools:
Who are the key partners for you to collaborate with?
Partnerships can help your project address multiple needs. Funders often value evidence that you have explored and developed opportunities to work with others where appropriate.
As well as working with us, you may need to work with people and organisations outside of your club, which could include:
- your sport's national governing body
- parish or town council
- our councillors
- North Yorkshire Sport
- other clubs, community groups or charities
- external funders
Who will develop the project and what is involved?
Depending on the scale of your project, you may decide to set up a a dedicated committee. This group should meet regularly to work together on the project with agreed roles and responsibilities.
Once you are clear on the project you are undertaking, detailed planning will help gain a clear picture of how realistic it is and how goals will be achieved. List and prioritise the required tasks including:
- key tasks and priorities
- timescales and estimated costs
- the level of commitment required
- who will undertake or oversee the work
- how will the project be sustained or operated once it is complete?
- how will the club communicate its plans?
Effective project management helps a project stay on track and avoids confusion and duplication. Always consider: what, where, how, who, how much and when?
Communication and marketing
Stay connected to your target audience and community.
Think about how you will engage with your target audience and promote the opportunities available. A marketing or communications plan may be required to ensure your message reaches the right people.
You can find information on the marketing and communication page of the Buddle website.
How will you know the project has been successful?
What information do you need to monitor and collate throughout the project to demonstrate results?
Define what success looks like and how you will measure it. Consider:
- what data you need to collect throughout the project
- how this will be done and what quality checks will be put in place?
- whether you have met funders’ requirements
- how you will evaluate increases in participation or physical activity
- what is the legacy of your project?
Sport England can help you calculate the social value of your provision. Find out more about social value on the Sport England website.