In March 2025, the government announced that funding will still be allocated to Scarborough as part of a nationwide initiative aimed at driving significant investment in towns across the country.
Now rebranded as Pride in Place, this funding programme will channel £19.5 million into Scarborough over the next ten years. The funding received will consist of £14.9 million for capital projects and £4.6 million for revenue delivery and support and will be divided into three investment periods across the years.
Additionally, the Pride in Place has been broadened and now includes the following themes:
- cohesion
- education and opportunity
- health and wellbeing
- housing
- regeneration, high streets and heritage
- safety and security
- transport
- work, productivity and skills
Further information on the programme can be found on the government website here.
At the centre of this programme will be a Neighbourhood Board, working in partnership with us to drive growth by improving the physical and social infrastructure of the community and to deliver tangible improvements to the everyday lives of these communities.
The board, with us, will be responsible for producing a ten-year Regeneration Plan for Scarborough, setting out the activity that will be pursued to achieve the three strategic objectives of the programme:
- thriving places
- stronger communities
- taking back control
This ten-year Plan sets out how Scarborough will deliver on its Pride in Place based on the priorities and issues the community told us about through engagement.
Community engagement
We began our community engagement journey in May 2024, when we asked you to help shape the Long-Term Plan for Scarborough (now rebranded as the Pride in Place) by taking part in Let’s Talk Scarborough.
There were 1,580 responses to our interactive map survey Let’s Talk Scarborough, which shared ideas about what you'd like to see and where, to improve Scarborough. We also engaged with 1,148 people through 28 pop-up events and workshops.
Full results from Let’s Talk Scarborough are available here (pdf / 1 MB).
Following this and the rebranding of the programme, we launched a further round of engagement in June 2025 to build on the existing information we had. 1,046 people took part in this period of engagement through 22 in-person and partner-led events, supported by an online survey.
The analysis report from the Pride in Place engagement will be available to view shortly.
What is next?
We have combined the results from Let’s Talk Scarborough, Pride in Place engagement and other council consultations along with in person engagement sessions with residents, partners and stakeholders to identify seven headline priorities from the community:
- A town centre to be proud of: cared-for streets, welcoming spaces, heritage that shines.
- Safety and support: confidence to move around, day and night.
- Better transport and road safety: reliable, affordable ways to get to work, school and social life.
- Opportunities for young people and families: affordable, inclusive things to do all year round.
- Health, wellbeing and inclusion: safe parks, seating, lighting and easy access to support.
- Housing, jobs and skills: realistic routes to stay and thrive locally.
- Cohesion and identity: activities and communication that bring people together and tell Scarborough’s story.
This plan marks the beginning of an ongoing conversation. Over the next ten years, the Scarborough Neighbourhood Board will continue to engage with local partners and community groups to explore ideas, refine proposals and keep residents informed of progress.
There are no events scheduled at the moment - please check back soon for updates.