Pride in Place

In March 2025, the government announced that funding will still be allocated to Scarborough as part of a nationwide initiative aimed at driving significant investment in towns across the country.

Now rebranded as Pride in Place, this funding programme will channel £19.5 million into Scarborough over the next ten years. The funding received will consist of £14.9 million for capital projects and £4.6 million for revenue delivery and support and will be divided into three investment periods across the years.

Additionally, the Pride in Place has been broadened and now includes the following themes:

• cohesion
• education and opportunity
• health and wellbeing
• housing
• regeneration, high streets and heritage
• safety and security
• transport
• work, productivity and skills

Further information on the programme can be found on the government website here.

At the centre of this programme will be a Neighbourhood Board, working with us to drive growth by improving the physical and social infrastructure of the community and to deliver tangible improvements to the everyday lives of these communities.

The board, with us, will be responsible for producing a ten-year Regeneration Plan for Scarborough, setting out the activity that will be pursued to achieve the three strategic objectives of the programme:

• thriving places
• stronger communities
• taking back control

This ten-year Plan sets out how Scarborough will deliver on its Pride in Place based on the priorities and issues the community told us about through engagement.

Community engagement

We began our community engagement journey in May 2024, when we asked you to help shape the Long-Term Plan for Scarborough (now rebranded as the Pride in Place) by taking part in Let’s Talk Scarborough.

There were 1,580 responses to our interactive map survey Let’s Talk Scarborough, which shared ideas about what you'd like to see and where, to improve Scarborough. We also engaged with 1,148 people through 28 pop-up events and workshops.

 Full results from Let’s Talk Scarborough are available here (pdf / 1 MB).

Following this and the rebranding of the programme, we launched a further round of engagement in June 2025 to build on the existing information we had. 1,046 people took part in this period of engagement through 22 in-person and partner-led events, supported by an online survey.

Read the  Scarborough Plan for Neighbourhoods engagement analysis and summary report (pdf / 682 KB).

What people told us

We analysed feedback using the eight national Pride in Place themes to ensure Scarborough’s programme lines up with national expectations while staying locally driven.

The keys priorities are:

This table shows how residents prioritised the eight national themes, with the strongest support for Regeneration, High Streets and Heritage, Health and Wellbeing and Safety and Security.

Across both years of engagement, seven clear community priorities for Scarborough emerged:

A town centre we’re proud of

Residents want a cleaner, better-maintained, more attractive town centre with fewer empty units, improved shopfronts and public spaces that feel welcoming. People consistently said they want the town centre to reflect Scarborough’s identity and support year-round activity.

Safety and support

Feeling safe when moving around the town both day and night was a major theme. Residents raised concerns about antisocial behaviour, poorly lit routes and intimidating environments. People want improved lighting, clearer routes, visible reassurance and better coordinated support for vulnerable individuals.

Better transport and road safety

Residents described reliable transport as essential for accessing work, education, health appointments and social activities. People asked for more frequent and reliable bus services, particularly in the evenings, safer pedestrian routes, improved crossings and better walking and cycling connections.

Opportunities for young people and families

People consistently highlighted the need for affordable, year-round activities and safe spaces for young people. Families asked for improved parks, accessible play spaces, Changing Places facilities and places where people can spend time without needing to spend money.

Health, wellbeing and inclusion

Residents emphasised the importance of well-maintained green spaces, safe walking routes, rest points and opportunities to take part in low- or no-cost wellbeing activities. People want neighbourhoods that support active, connected and healthy lives.

Cohesion, identity and communication

People want Scarborough to feel more connected and celebrated. Residents called for more cultural activities and events, better use of local heritage, and clearer communication about what is happening in the town.

Housing, work and skills choices

Residents highlighted issues around housing quality, support for people who are vulnerable or at risk, and the need for clearer pathways into training, jobs and local business opportunities. People want a town where they can build secure and fulfilling lives.